Marketers love door hangers – they can’t be overlooked, and no postage is involved. However, unending hours of paving to spread the door hangers can be tiring physically and mentally. When you use this technique, distributing door hangers need not be so difficult.
Define the image of your audience
First things: you need to know who you want your door hangers to receive. Door hangers are primarily utilized as a marketing tool for a whole neighborhood or city. This applies especially to industries that service the public and political support vs. particular niches geographically separated by tiny groups of clients. Define your ideal client and find out where it resides. Then double-check that everybody else in these districts meets your demographic standards. This will assist you in concentrating your efforts where they are most likely to succeed in flyer distribution.
Map your paths
Once you know who your audience is and where it lives, districts for team members can be managed. One of the most efficient ways of distributing door hangers is by matching teams of two and having a member take one side of the road, and another person takes the other. This reduces unnecessary street crossing and allows two persons to reach about 100 residences on ten blocks. Map and label exact routes by teams: If you have 1000 homes to go, ten teams are required for a total of 20 door hanger dealers to finish the distribution, with little effort and perhaps less than an hour. If necessary, arrange pick-up points for door hanger distribution.
Assemble the image of your team resources
It might sound not easy to get 19 people to help you distribute your door hangers, but because you did your legwork, you will probably be pleasantly surprised. Your pitch is sufficiently simple: You need an hour or less of assistance, and you need ten blocks to walk. You may give an inducement to encourage everyone to agree, for example, on a pizza lunch. Start first with friends and family. If you have a non-profit or a philanthropic cause, you could locate volunteers from the community, organizations, and schools. If everything else fails, you must pay individuals to spread the hangers of your door. That is not so awful since it would cost you only $190 to pay 19 employees an hour in our instance, significantly fewer than the cost of sending 1,000 direct-mail marketing materials through the US Postal Service.
Plan a day and an early hour
Once you have set up your team, produce maps with color-highlighted paths for all team members. Plan for one day and go early to avoid traffic and disconcerted homeowners wondering why someone is at the porch during dinner (but don’t go early, which might upset or frighten the inhabitants). Typically, an ideal distribution time is shortly before or after the start of the first shift. Consult your municipality if necessary for recommendations as per Company that passes out flyers. Above all, have fun with the distribution of your door hanger. Pair good team games (or let the team members select each other) and see who can first get done or go to most of the homes. Cater for lunch later or have a couple of drinks together. If the distribution day is easy and entertaining, the next time, you receive a hard-worked door hanger distribution team.
Some home service companies swear using door hangers to introduce themselves to new quarters, advertise new services, or offer unique bargains and discounts.
But with all other print ads, internet ads, and direct mailers that compete for the attention of your customers, door hangers are worthwhile?
Door hangers are an excellent marketing tactic that reaches a local audience, such as residents.
Door hangers are personal because they are given by hand, which shows potential clients that you care for them.
Advantages: Door hangers are fantastic for hyper-local marketing, but they cannot reach a broader market, as distribution is more prolonged and expensive.
Door hangers might affect the reputation of your brand. Some homeowners consider door hangers as invasive, polluting, or rubbish and can throw them away.
It can be not easy to track ROI—mainly because you have to hang every hanger by hand or perhaps pay someone else for it.
Many other door hangers and marketing materials (e.g., pamphlets and postcards) compete with your clients, which makes your hangers tough to distinguish and read.
Which companies use marketing door hangers?
The door hangers are perfect for almost every home service business: laundry, countryside, house cleaning, HVAC, plumbing, tree care, etc.
Door shelving advertising is particularly efficient for services that occur on a regular or seasonal basis (Lawn mowing) as you may wait for their arrival if the customer most likely needs you. For one-off services, such as pool demolition, are less effective. Your demographic research is the most crucial factor. Don’t deliver, for example, high-end door cleaning hangers to a student district.
Is Door Hanger Legal Advertising?
Some consumers see the use of door hangers as invasive and even unlawful, yet just placing them at the customer’s doors without talking is known as canvassing.
Canvassing is usually lawful because you do not sell a product or service directly (solicitation).
That said, you should always verify with your local city office to ensure that no regulations are violated.
Today, a short phone call can save you hundreds of dollars in printing, delivery, and legal costs.
You may save money by designing your door hanging. If you order business cards, door hangers, and flyers altogether, you can also see whether your local printing facility offers a discount.
Don’t scrimp when it comes to distribution fees. Just choose a seller whose reputation you can trust to execute the job.
Best practices for marketing door hangers
Four-door hanger ads are provided to assist you to get your first campaign started:
Start small by concentrating on a small radius in your location to save on costs and see whether there will be a return. Based on the findings, determine whether you want to invest additional money—perhaps you want to pay someone for you—to reach a wider public.