The internet is a big place with a lot of websites. If you’re not designing your site as people expect, you’ll find it hard to stand out from the crowd.
It’s important to keep up with new design trends and have a website that reflects current expectations. Your website is a representation of your business. If it’s outdated, you’re not going to get as many visitors as you would if it were fully modernized.
You can lose your reputation as an innovator in the eyes of the public due to lackluster web design.
A digital asset, such as a website, is an investment. It should be cared for and nurtured like any other valuable resource that your company owns. The more you put into it, the more you will get back in return.
And yet, many websites suffer from neglect and lack of updates over time. So, the value of those websites declines as they become outdated and inaccessible.
When was the last time you updated your site? Do you know how to redesign your website? Identifying some basic indicators that it’s time for a website redesign can help you decide whether or not now’s the right time to do so.
It’s important for you to maintain and update it regularly so that it continues to bring in new clients and serves as a hub for all of your hard work.
When is the right time to redesign your website? Most people get around to redesigning their websites every 3 – 5 years. However, if these reasons sound familiar, then maybe it’s time for you to do some updating! The idea is to choose the best partner for your business and build high-performance websites. A good example of collaboration is web design from San Diego.
Here are a few basic indicators that it might be time for you to redesign your website:
The content isn’t engaging
When the content is not engaging, how can you expect the customers to be?
The two ways how you can make your content engaging are to make it interactive and to try to connect with the audience.
Interactive content is becoming more and more popular right now, especially if it is shareable across multiple social media platforms. Quizzes, surveys, online tests, video, live video, and polls are just a few of the content assets you should include in your content marketing efforts to increase engagement.
Including interactive material in your content marketing mix gives your audience a more immersive experience and has been shown to increase engagement.
If you want to go a step further, connect with your audience. In today’s world of social distancing, people are yearning for connection, even if it means online.
If you open your comment section and make the time and effort to reply to left comments, you will be effectively connecting with your audience, and they will likely return.
Feeling connected causes a feeling of acceptance, and people like going where they are accepted.
Not keeping up with updates on social media
Social media, if done right, can bring the biggest revenue to your business. However, if you are inconsistent with your posts, or if you switch the tone or the style of the posts too often, you won’t be able to establish a brand.
Additionally, if your posting is too scattered, and you post one picture in ten days, and then spam the social media platform posting two or three times a day for a week, many people will likely not want to follow you anymore.
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Low user engagement on your blog posts
On-page search engine optimization is required to rank your website on Google, Bing, and other search engines for relevant searches, such as your company’s brand name.
For example, each page should have its own title tag that describes the page’s main topic. The title tag is an HTML element that appears in browser tabs when a page is accessed, but it’s also utilized by search engines to generate listings.
By establishing unique title tags, you can tailor how Google and Bing show your website.
Your website is using outdated coding
A few years ago, Adobe Flash was a popular choice for animation and graphics. However, Flash is not compatible with mobile devices and is blocked by browsers such as Google Chrome, Firefox, and Safari. It exposes important customer information and renders a website susceptible to security risks.
To access a flash website, you’ll need to have the Adobe Flash Player plug-in installed; most mobile phones can’t read Flash, and flash material takes longer to load than usual.
If you are still using Flash on your website, a redesign might be a wise move.
The navigation isn’t user friendly
Navigation has an impact on practically every area of your website’s performance, from search rankings and bounce rate to conversions and user pleasure.
Users should be able to quickly locate certain material while visiting your website for the first time. Visitors will not stay long or connect with your business if it is tough or complex to navigate.
Put yourself in the shoes of a normal website user and try to locate a certain sort of information by using the navigation links. If you can’t locate what you’re looking for with a few mouse clicks or taps on your mobile device, you should alter your site’s navigation.
Your current site is difficult to view on mobile devices
It’s time to have your website redesigned if it’s not mobile-friendly. Mobile searches have slowly begun to overtake desktop searches. In 2018, mobile phones accounted for 52.2% of all internet traffic worldwide.
People are continuously browsing the web on their phones, no matter where they are. In order to rank higher in mobile search results, your website must be responsive for mobile devices.
According to statistics, three out of every five people who visit a website do it on a mobile device. These consumers may leave your website if it does not function properly on mobile devices.
You can make your website mobile-friendly by updating it with a responsive design. To generate a layout that dynamically adjusts to the device on which it is viewed, the responsive design employs proportional units of measurement rather than fixed ones.
The website is no longer cutting edge
Websites have changed dramatically over time. It’s all about clean design and simple navigation these days. It’s time for a redesign if your site is a jumbled mess that appears to be out of date.
We all know that having a bad-looking website will negatively impact your brand’s impression. Let’s be honest… perception is everything. It’s critical that your current and future consumers have trust in you, and a powerful redesign may help with that.
If your website is old, your conversion rate will almost certainly decrease as more time goes by.
Lack of conversion
Getting people to visit your site is a good start, but if they don’t convert into customers at some point, something is wrong with it. There might be a number of reasons for this, including the lack of HTTPS security, the presence of dead links, or the lack of a compelling Call-To-Action.
A website is an effective marketing tool for connecting with your target audience and nurturing them into consumers, but it must be updated on a regular basis.
You’ll need to experiment with different website themes, color schemes, content, and CTA positioning to see what works best for you.
The design hasn’t been updated in a long time
Businesses change and adapt with time, so a website that functioned well in 2015 might not perform as well in 2021.
By introducing new features and interactive solutions, a new website might be just what you need to expand your business in the future. It frequently happens that you construct a website but do not update it for a long period.
If your company has outgrown its website, it’s time to consider making the required modifications to better serve your customers and visitors.
The inconsistency of the material on your website would reflect poorly on the company, implying that it was unable to keep up with the times.
However, just making a new website with one of the do-it-yourself website builders with integrated themes, colors and fonts may not cut it.
A custom web design agency can offer you can do so much more for your business. You take care of your business and leave the web design to the pros.
Slow to load pages
To see how quickly your website loads, use a speed tester like tools.pingdom.com or gtmetrix.com.
If it takes more than three seconds, you should improve your website.
According to one research, over half of users quit websites that take longer than three seconds to load, while another study revealed that every extra second added to a website’s load time resulted in 7% fewer conversions.
Google has also launched out our Core Web Vitals in Google Search Console, which ranks and scores each page of your website. These ratings have been included in Google’s algorithm; therefore, poor scores may have a negative impact on your search engine rankings. It’s pointless to have a website that can’t be found.
You’ve shifted your focus and want to represent this change with a new design
You should change your website if it does not reflect your brand anymore. Every aspect of your website, from the logo and header to the font and formatting, must reflect your company’s identity. Otherwise, people will forget about your company and what it has to offer.
Giving your website a full makeover with a new brand-focused design takes effort, but it’s necessary for giving your company a distinct identity. Visitors will notice brand components on your website, which they will unconsciously link with your company.
A website redesign might sound a little daunting, like it is this huge task that you need to undergo to make your business bloom again.
However, with the right tools and the right web design agency, it will take little time and effort and reap huge benefits for a long time.
If you were unsure whether your website needs a redesign, we hope this article helped you make a decision.
Travis Dillard is a business consultant and an organizational psychologist based in Arlington, Texas. Passionate about marketing, social networks, and business in general. In his spare time, he writes a lot about new business strategies and digital marketing for DigitalStrategyOne.