As a company, you need to know what particular platform your clients use to open up your emails. This knowledge can help you with your layout intentions to impress your clients and give them what they need. For example, if most of your clients use Microsoft outlook to open emails, you may need to consider adopting a more traditional email design to ensure your emails don’t look, Schmick. Your primary focus as a manager is to make sure you come up with email designs that look great and which will make your clients feel great when using the emails. To be able to accomplish marketing cloud tracking, you need to make sure you get the correct statistics, and this can be gotten through;
- Discover report in analytic builder
For you to discover reports, there is an email performance device report that is available and can help you with your journey. However, you need to have the ‘discover’ feature in your account first, but this will provide you with limited analytics and you can only filter by date. Under the ‘Agent’ umbrella, you will have various dimensions that you can drag into rows and columns. Refresh the report and play around with the type of data presentation you’re after. When you want to major in specific things it is best to have a table, but when you have a desktop, a pie chart should be better.
- Return path integration
Return path is a third-party email deliverability and analytics service that tracks your email. You will have to contact your sales force marketing cloud relationship manager regarding interests in the commodity. Device metrics are located within the email client monitor sections.
- Litmus email analytics
Litmus email analytics is another third-party service that provides email client and engagement reporting. Similar to return path and most ESPS, this needs you to add a tracking code to your emails. You need to know that the code cannot track behaviour data if the recipients don’t open the email or enable images.
- Tracking extract in automation studio
Tracking extract provides granular tracking data for email studio into external systems. This feature needs provisioning for your account, so make sure you request SF support to configure the extract type. You will also need to contact SF support to get them to enable the ‘include user agent’ information checkbox. Having a user Agent will allow you to overlay user agent data like operating system, email client, browser or device related to the open or click.
Conclusion
Regarding marketing cloud tracking, you will need to focus on the information above for the correct statistics. When you consider all these aspects, yo canto comes up with unique emails that impress your clients. To come up with the correct email, you need to make sure you understand your customers, and to do this, you should engage your audience and learn the things they want and what they don’t. This will make the process simpler.
