As Juniper Research records 5.3 billion coupon QR codes being scanned by UK consumers, the businesses that incorporate its use for their products or services offer discounts or promote increases.
And as they modernize their means of promoting a product or service, many of these enterprises are incorporating dynamic QR codes to maximize the data and sales results they gather.
Revolutionizing how businesses today are advancing their marketing and giveaways mechanics, knowing more about the dynamic QR codes and the marketing features helps navigate their way to make their campaign more successful than their competitors.
To know why most businesses are using dynamic QR codes, take a deeper dive into what a dynamic QR code is, its advantages over static ones, and the marketing features that you can unlock by using one.
What Exactly Is A Dynamic QR Code?
A dynamic QR code is an editable QR code that enables a user to update or change the content it holds and use the same code for other marketing campaigns. This type of QR code generates a short URL that allows the user to update its content without creating a new set of QR codes to hold the data.
In terms of editing the content, the data type embedded in the existing dynamic QR code is the only data type that a user can incorporate when updating its content. In context, if a dynamic QR code stores a file, you can only replace the content with a file.
Advantages of using a dynamic QR Code in Business
To date, QR codes are divided into two different types. And here are two known types, static and dynamic QR codes. And while static QR codes are known to be limited in function, businesses get the following advantages when using dynamic QR codes.
- In a QR code, there are fewer modules or dots present
- Can be used for an extended period
- Suitable for use in seasonal marketing campaigns
- Offer more complex QR code alternatives
- Other marketing tools are more expensive
Features That Businesses Can Unlock Using a Dynamic QR Code
Depending on the free QR code generator with logo that most businesses use to create QR codes, here are the general dynamic QR code features that they can use to maximize their QR code campaigns.
For businesses that integrate international or systematic giveaway campaigns, the multi-URL feature is one of the best dynamic functions that they can incorporate.
By doing this, they can set the frequency or interval of the links to change to another link to display a new discount promotion or put the link to a specific target location or language. In addition, they can set the links to be shown at a particular time frame.
With most files being sent via email and other file-sharing spaces, many businesses can implement proximity file-sharing technology to share and access files easily using QR codes.
With the file embedding as one of the dynamic QR code features that entrepreneurs can easily send the QR code to make their
H5 page feature
One feature or function that companies can integrate is the H5 page feature. Using the H5 page feature allows them to create a custom landing page without subscribing to a website hosting.
Expiry QR code feature
Businesses planning to have a time-limited campaign for their customers can use the expiry QR code feature to set the date or the frequency of scans received before closing the campaign.
To better protect the data or content embedded in the QR code a business uses for work and financing means, the dynamic QR code’s password protection feature can help them encrypt the content when scanned and only let authorized people unpack them.
Email Scans Notifications
As knowing the number of interactions with the QR code is needed to assess the campaign’s effectiveness, businesses can receive an email alert of their scan results of the QR code.
They can set their email alerts according to the time interval of the scans collected, like hourly, daily, weekly, or monthly.
Social media Reference link page
Social media is one of the most visited online platforms today. Businesses can also integrate the dynamic QR code to store their social media links and show them on one landing page when scanned. They can use a QR code generator online to create their social media QR code and place them in their marketing and product layout.
Now that many businesses are incorporating QR codes in their marketing and operating opportunities, the need to use an advanced type of QR code to keep with the
As the phrase “change is permanent” becomes more prevalent in today’s advertising and business processes, dynamic marketing solutions have become necessary for all current small and medium enterprises.
Keeping up with the “change is perpetual” market reality is achievable with dynamic QR codes as one of the dynamic marketing solutions that every company and advertiser may employ today.