It doesn’t matter if purchased a logo from a designer or made the logo yourself: frequently you will need to upload the right dimension of the logo (and the favicon) to a websiteor social media platform, or use the logo to print, or simply change the size. Learn to choose the appropriate size in this post. And you create a great logo using Turbologo online designer.
What is a logo?
The term logo refers to a small graphic symbol that represents a particular company or brand, organisation web site, product or an individual. The most important functions of modern logos is their recognition and recall for the intended audience. the best logo must be, at the same time, unique and simple to remember. There are today many logos around the globe.
The range of their use is huge You can design an emblem for your site to be displayed on products, printing materials and their packaging, signs, billboards and more. Ideally the signs must be placed next to each reference to your business so that it is associated with it in the minds of the consumers.
Even though the logo may not include a font (only an image) the logo still has an impression of the company. So, the quality of the logo should be extremely high since a poor-designed logo won’t just not be remembered but also create an impression that is negative to your customers.
Logos have a number of important functions.
For a top-quality badge, it is essential to understand the functions it serves. A great logo can provide an elaborate effect that fulfills multiple functions in one. Particularly:
- The company’s offerings or products more well-known as well as creates a positive business image, improves the level of customer loyalty
- Differentiates the brand from rivals aids in dissociating from them, and highlights its advantages and features and is frequently used to promote their products;
- Secures the products from counterfeits It also confirms the ownership of the company of its inventions, ensures their authenticity and quality;
- Logos are the foundation and primary visual element of the overall branding identity of the company So its evolution must be treated with special care.
In the present, there are three primary kinds of logos They differ in their design and structure as well as the number of parts.
The most important criterion that differentiates the modern-day logotypes is their design They can be comprised of an icon, or just an ink mark, or both of both.
Formats
Vector formats
AI — Adobe Illustrator
The .Ai vector file format developed by Adobe lets you preserve the logo in its initial layout The entire parts of the logo including icons and text, can be edited. To view this logo file in Ai format, you’ll require special software like Adobe Illustrator, CorelDRAW.
In the majority of instances, you can alter the text of this format. It is compatible with the following software like Adobe Illustrator, CorelDRAW. You will need to alter your original logo.
PostScript – Encapsulated EPS PostScript
It is required for better quality printing of logos. It lets you scale the logo without sacrificing quality It is also possible to combine the vector and raster image elements. However, editing logos in the EPS format is a lot more complicated than editing it when it is in Ai format.
Open using: Adobe Illustrator, CorelDRAW, Inkscape. It is suitable for printing on media, and scaling for printing.
PDF Portable Document Format
It is the .PDF Vector format provides a useful format because it renders the layouts of all fonts, pages bitmap and vector images in the same way. It is compatible using Adobe Reader, Foxit Reader Preview. Edited by software such as Adobe Illustrator, CorelDRAW, Inkscape. Its functions include image viewing as well as printing.
Raster formats
PNG Portable Network Graphics
PNG is an excellent option for logos. It can “compress” files without distortion. PNG was developed in order to substitute GIF images, that contain the 256 colors. Open using Photoshop (handy to edit) as well as any other editor. It is used Printing and web graphics (300 dpi)
.JPG or .JPEG The JPG/JPEG format is Joint Photographic Experts Group
JPEG is one of the widely used image format used on the internet. Its JPEG logo can be compressed which means that the files load more quickly. In addition, with JPEG format you can save images with higher quality, but which is not much different from vector graphics. Open it in Photoshop for editing, or to look at – or any other software. Its functions include web images as well as printing (300 dots per inch).
TIFF – Tagged Image Format Format
What format should I save the logo?
The format you choose for saving is based on the way you plan to utilize the logo.
“Minimum set” of logo formats
You will require a logo image in one of the formats below:
- .Ai for the capability to modify the logo. Change the color and background;
- .EPS or .PDF to print;
- .PNG can be used to print and work online on web pages and printing on the Internet (for the website and social pages, and other sites). It is essential to have a copy that includes the logo PNG with transparent background to use it as the header of the website or on a business card or even as a watermark for an image.
That’s all! We hope that the info we provide will assist you in choosing the correct format for saving the logo. We wish you the best of luck!
