Social media sites have been there for over two decades. The first social media channel was Six Degrees, designed in 1997. Users used it to post bulletins and send messages. Since then, social media platforms continue to emerge daily, making them one of the marketing backbones. To be successful in social media marketing, you need to perform social media analysis of your accounts. With accurate analysis and interpretation of data, you will reach new audiences, promote your brand, and increase your ROI.
What is Social Media Analysis?
It refers to the act of gathering the most crucial data from your social media accounts and drawing useful conclusions. It is based on available data like interactions with followers and previous social media campaigns and posts. For better results, you have to analyze data from earlier activities.
It can be from two sources of information. Firstly, you can deeply scrutinize your social media accounts and analyze the outcome. Secondly, you can analyze your social media accounts in your competitor’s presence. That will prepare you to conduct a benchmarking to know what works or doesn’t in your industry.
To perform it, one needs to gather and analyze a lot of data. NetBase Quid, a social analytics company, gives the most crucial media information to enhance your social media strategy. It gathers public mentions from major social media accounts like Facebook, YouTube, Twitch, Twitter, Instagram, and TikTok.
Social Media Standards to Follow
Though social media metrics are the key for social media analysis, they rely on what goals you want to achieve. Tracking brand awareness changes need different sets of standards measuring your brand awareness campaign results. Another aspect is standard quality.
Social and Non-social Media Reach
You may consider non-social media reach pointless while discussing social media analysis. To know where your audience is and what kind of content they want to get from your brand, you have to reach social and non-social posts. Comparing social to non-social reach shows you whether your audience responds to your social media content.
Suppose your social media account doesn’t create social media buzz, consider establishing an online presence. Interact with your followers, create interesting content and carry out social media marketing campaigns. Over time, it will build royal and dedicated followers. You could also try partnering with social media influencers.
Analyzing your social media data can benefit your online marketing in many ways. Below are reasons why you need to embrace social media analysis.
1. Shows What Are Your Best Networks
Not all social networks that have many users will work perfectly for you. To confirm which social network is best is through analysis and experimentation to measure how much sales, traffic, and engagement you gain. You can use the data to organize the time you spend managing your social platforms.
2. Helps Understand Your Audience
Understanding your audience via social data helps you analyze your previous post and find the best time to share content. Timing is a vital social media marketing strategy; if you share when your audience is online, it will create more sales, traffic, and engagement.
3. Understand Your Competitors
Competitors also run social media strategies and create content to have unique data. Analyzing this data helps you avoid mistakes and focus on techniques that bring better outcomes.
4. Improve Social Media Strategies
Analyzing social media activities enhances social media strategies. You discover which social networks are fruitful and invest your effort and time in them.
5. Shows Social Media Campaign Performance
Analytic tools show whether your campaigns have negative, positive, or neutral effects.
In this social media world, keeping up with the trends will make you achieve your marketing goals. And social media analysis is there to make you the industry leader.